“You’ll shoot your eye out, kid”

The classic movie, “A Christmas Story,” has become a vehicle for holiday advertising, according to today’s New York Times.

AS the holiday shopping season begins, Madison Avenue is paying tribute to a movie that has become a perennial for the generations that grew up after popular Christmas films like “It’s a Wonderful Life” and “Miracle on 34th Street.”

The movie is “A Christmas Story,” in which the humorist Jean Shepherd offers a rueful look back at his boyhood, circa 1940. The film presents the comic misadventures of Ralphie Parker, whose most fervent wish — nay, obsession — is to receive an “official Red Ryder carbine-action 200-shot range model air rifle” as a Christmas gift from his parents.

One of the online games sponsored by Office Max is called “Stuck to a Pole,” which is self-explanatory for anyone’s who’s seen the movie.

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