Starting midnight tonight, all content on nytimes.com will be free — they will stop charging for access to parts of its web site like Times Select. A good move to drive ad revenue growth from the increased site traffic.
In addition to opening the entire site to all readers, The Times will also make available its archives from 1987 to the present without charge, as well as those from 1851 to 1922, which are in the public domain. There will be charges for some material from the period 1923 to 1986, and some will be free.
“The business model for advertising revenue, versus subscriber revenue, is so much more attractive,” he said. “The hybrid model has some potential, but in the long run, the advertising side will dominate.”
From The New York Times.